The Wright Stuff: from NBC to Autism Speaks

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Named president and CEO of NBC at the age of 43, he faced a two-headed dragon: on one hand, distrust from the network people deeply skeptical of the “suit” from GE, their new corporate parent; and on the other, fiscal oversight demands from a cautious, conservative institution reluctant to invest heavily in a media business they didn’t understand. For the next 20 years, he managed to navigate the fine line between the two and in the process completely reinvent—and save—the network.

His name is Bob Wright. Under his leadership, a traditional network, struggling to survive a changing landscape, was transformed into a billion cable and internet giant. Frequently flying under the GE corporate radar, Wright and his hand-picked team spearheaded what amounts to a revolution in broadcast television:

-Embracing, rather than resisting, cable
-Launching alternative news channels CNBC and MSNBC, along with MSNBC.com, NBC’s powerful springboard to the internet
-Creating strategic partnerships with other media companies formerly considered competitors
-A string of acquisitions that solidified NBC’s leadership in multiple US and international markets, culminating in the lucrative merger into NBC Universal

What does someone like that do when he retires? If he’s Bob Wright, he starts all over again. At almost the exact same time as Bob’s NBC reign was winding down, his grandson Christian was diagnosed with autism, a condition then poorly understood. Baffled by a lack of medical knowledge and community support, Bob and his wife Suzanne founded Autism Speaks, which in short order became the leading advocacy and research funding organization for this mysterious condition that so devastates families. They make a powerful team—the compassionate, charismatic, indefatigable Suzanne who won’t take no for an answer, and the analytic, efficient executive who poured all his business acumen into building an organization from scratch.

As the two story lines unfold in The Wright Stuff, readers will gradually see that both endeavors—revitalizing NBC and building Autism Speaks—reflect the same key management tenets that apply to any organization facing disruptive change.

A portion of the proceeds from this book will be donated to advance autism research.

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Great by Choice

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The new question: Ten years after the worldwide best seller Good to Great, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

The new study: Great by Choice distinguishes itself from Collins's prior work by its focus on the type of unstable environments faced by leaders today.

The new findings:

• The best leaders were more disciplined, more empirical, and more paranoid.
• Following the belief that leading in a "fast world" always requires "fast decisions" and "fast action" is a good way to get killed.
• The great companies changed less in reaction to a radically changing world than the comparison companies.

This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.

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The Disney Way:Harnessing the Management Secrets of Disney in Your Company, Third Edition (Business Books)

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“Dream, Believe, Dare, Do . . .”

Though four simple words, this carefully crafted credo lies at the heart of Walt Disney’s enviable empire and has led The Walt Disney Company to prosperity for decades.

As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expanded third edition of The Disney Way to show how organizations can incorporate this four-pillared credo to support any business, drive any team, and guide any leader to create immeasurable success.

Profiling a new set of diverse organizations—such as TYRA Beauty, Rainbow Babies & Children’s Hospital, Ottawa County, Michigan, and Science Center of Iowa—the authors show how companies of any size, whether an entrepreneurial startup or a Fortune 500, can reach their utmost potential by embracing Walt Disney’s techniques to create a consumer-centric culture. They provide step-by-step actions on how to:

• Give every member of your organization a chance to dream

• Stand firm on your beliefs and principles

• Treat your customers like guests

• Support, enable, and reward employees

• Build long-term relationships

• Dare to take calculated risks

• Train extensively and constantly

• Align long-term vision with short-term execution

• Utilize storyboarding techniques

• Pay close attention to details

• Demonstrate “love” for product, employees, customers, and self

Find out why Walt Disney’s Dream, Believe, Dare, Do principles continue to redefine the nature of business and revolutionize the art of management, while learning how to implement them in your own organization.

Download your The Disney Way:Harnessing the Management Secrets of Disney in Your Company, Third Edition (Business Books) book in PDF or ePUB format. You can read these on Mac or PC desktop computer, plus many other supperted devices. The free download for Windows or Mac OS take less than a minute to install over a broadband connection.

Debt - Updated and Expanded: The First 5,000 Years

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Now in paperback, the updated and expanded edition: David Graeber’s “fresh . . . fascinating . . . thought-provoking . . . and exceedingly timely” (Financial Times) history of debt 

Here anthropologist David Graeber presents a stunning reversal of conventional wisdom: he shows that before there was money, there was debt. For more than 5,000 years, since the beginnings of the first agrarian empires, humans have used elaborate credit systems to buy and sell goods—that is, long before the invention of coins or cash. It is in this era, Graeber argues, that we also first encounter a society divided into debtors and creditors.

Graeber shows that arguments about debt and debt forgiveness have been at the center of political debates from Italy to China, as well as sparking innumerable insurrections. He also brilliantly demonstrates that the language of the ancient works of law and religion (words like “guilt,” “sin,” and “redemption”) derive in large part from ancient debates about debt, and shape even our most basic ideas of right and wrong. We are still fighting these battles today without knowing it.

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